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Because of the growing popularity of webtoons in South Korea, Naver has been experimenting with a new form of advertising known as Page Profit Share. PPS is a type of visual ad that uses a webtoon’s art and characters to promote a product. These co-branded ads are featured alongside or at the end of a webtoon episode. [1]

Due to Tower of God's rising popularity, SIU have created several artworks showing notorious characters that ever appeared over the webtoon.



References

  1. The Next Web article on Webtoons
  2. Original on SIU Blog: Quant
  3. Original on SIU Blog: Maple